How to Create a Mood Board: A Step-by-Step Guide

Are you looking to brush up on your core branding skills? Creating a mood board is an essential step in building a strong visual identity for your brand. In this article, we'll walk you through the process of creating a mood board using a free template and share some simple tools that professionals use every day.

What is a Mood Board?

A mood board is a visual representation of your brand's desired perception. It's a collection of images, patterns, fonts, and colors that communicate the specific mood or feeling you want to evoke in your audience. The goal is to create a cohesive visual identity that embodies your brand's personality and resonates with your target market.

Why Use a Free Mood Board Brand Template?

Using a free mood board template can save you time and help you get started quickly. These templates are designed to be easy to use, even for beginners. Simply upload your images, add some text, and customize the layout to create a professional-looking mood board.

Simple Tools for Creating a Mood Board

1. Pinterest: Pinterest is a popular platform for browsing and getting inspiration from other users' accounts. You can also use it to create boards and start pinning your favorite images.

2. Canva: Canva is a user-friendly design tool that offers a range of free templates, including mood board templates.

3. Adobe Illustrator: Adobe Illustrator is a professional design software that offers a range of features and tools for creating custom mood boards.

How to Create a Mood Board

1. Research Your Brand: Research your favorite brands and publishers to find photos, patterns, and fonts that communicate the specific mood you want to embody.

2. Choose Images: Select images that resonate with your brand's personality and message. Remember to choose only one mood or feeling for your mood board.

3. Add Text: Add text to your mood board using a font that matches your brand's style. Use keywords and phrases that describe your brand's values and mission.

4. Customize the Layout: Customize the layout of your mood board using shapes, icons, and other design elements.

5. Review and Refine: Review your mood board and refine it until you're happy with the final result.

Creating a mood board is an essential step in building a strong visual identity for your brand. By following these simple steps and using a free mood board template, you can create a professional-looking mood board that embodies your brand's personality and resonates with your target market.

Remember to keep it simple, focus on one mood or feeling, and have fun! A mood board is a great way to let your creativity run wild and 'curate' pieces of inspiration that resonate with your brand.

Free mood board brand template